Trek Ease
Role of AI in enhancing end to end trip and trekking planning and experience in India and supporting Local Community as an cultural enrichment
Role
Scope
Timeline
Platform
Project Overview
Reimagining trekking through AI powered planning, safety features, community connections, and local cultural experiences thus, creating a seamless and enriching journey from discovery to destination.
Outcome
A unified trekking ecosystem that helps travellers plan with confidence, connect with fellow adventurers, experience local cultures, and explore India’s trails safely and seamlessly.
Problem
No Centralised Trek Information
Limited Access Trekking Gears
Infotainment Trek Community Connect
Secondary Research
Secondary research helps gather existing insights on trekking trends, user behaviour, and AI in travel from
credible sources and platforms. It supports identifying market gaps, validating features, and shaping a well informed,
user centric trekking experience.
Insights
From the secondary research done mentioned above and other detailed research paper scouting across various platforms, the following information came into light which are:
87%
Trekkers found difficulty
in finding stay close to trek start point
73%
Trekkers found difficulty in finding
rentals before starting their Trek
62%
Trekkers face problem in terms of
physical fitness during their first time
Sampling Strategy
Secondary research helps gather existing insights on trekking trends, user behaviour, and AI in travel from
credible sources and platforms. It supports identifying market gaps, validating features, and shaping a well informed,
user centric trekking experience.
Stratified Sampling
The sample is divided into subgroups (beginners, intermediate, professionals, service providers) to ensure diverse representation.
Snowball Sampling
Leveraging trek communities and referrals to reach niche groups like professional trekkers and local service providers.
Convenience Sampling
Gathering insights from trekking events, social media groups, and forums where adventure travellers actively engage.
Primary Research
Primary Research was planned by a series of three activities that include
Online Survery
Circulation of carefully curated open ended questions targeting the sample group to get quality insights and quantitative data.
Interviews
Phone Call and Video Call Interviews with Trek Industry Experts, Professional and Beginner Trekkers
Card Sorting
Hands On Activity for sampling candidates to arrange the sequence of a travel and planning process
Online Surverys
A series of open ended questions were prepared and shared with people through snowball sampling that helped in getting insights from first time trekkers, people who have already trekked and travel enthusiasts of various age groups.
Interviews
Interviews were conducted with Trek Service Providers, Adventure Trekkers and youth who have been and wants to go to Treks and Adventure Travel places
Card Sorting
Card Sorting Activity was carried out with people of different age groups to identify the series of steps they prefer to take while planning a Trip/Trek.
Persona Building
Branding and Visuals
Ideation and Architecture
Pen and Paper drawings of the UI Screens were sketched before designing the final UI Screens for better, faster and creative iterations. Information Architecture is listed on the entire full project attached as a link in this project
Final UI Screens
